How to use Lead Scoring to measure the quality of traffic sources in WordPress and WooCommerce
Google Analytics and other powerful analytics tools offer you many ways to slice, dice and analyse your traffic. However, they don’t offer any easy way to answer one crucial question – which of my traffic sources should I invest in.
And this is where lead scoring comes in.
What can I do with lead scoring?
With lead scoring, you can EASILY:
- measure how good or bad your traffic sources and ad campaigns really are
- measure the quality of traffic coming to your website
- see how many of your current visitors are likely to convert in the future
- create powerful remarketing and lookalike lists for your ad campaigns
How does lead scoring work
It is all very simple.
Every person that comes to your website takes some actions. They visit pages, scroll, click stuff, send forms, view popups, add products to cart, and many more.
Lead scoring lets you apply a point value to the actions that are valuable to your business and keep track of how many points people collect during their visit. When they reach certain level, e.g. 10, 20, 30 points etc. then special events are sent to your analytics and marketing tools, like “Lead_10”, “Lead_20” or “Cold lead” and “Hot lead” (but you can set any names you like).
And… that’s it.
From this moment, you will know how many “Hot leads” came from Google Search, from ads on Facebook or even from your email campaigns.
This will tell you what quality of traffic they bring and how many people are likely to convert in the future. Plus, you will also be able to send them ads by e.g. adding all “Hot leads” in a remarketing list!
And all of this without using complex segmentations, custom reports or faulty and incredibly imprecise attribution models.
You don’t even need Google Analytics to see lead score events. Even a simple analytics tool like Plausible can handle it.
How to use lead scoring in WordPress and WooCommerce
If you want to use lead scoring with your analytics tools installed on WordPress or WooCommerce, then… you need to wait until we launch WP Full Picture version 8 at the beginning of September. It will be the only tracking tools manager on the market with the scoring feature.
