How to install TikTok Pixel

Step 1. Go to ads.tiktok.com

Step 2. In the top menu click “Tools” > “Events”

Step 3. Choose “Web events” and click “Manage”

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Step 4. Create a new pixel – give it a name and choose “TikTok pixel”

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Step 5. Choose manual installation

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Step 6. Choose “Custom code”

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Step 7. On the page with the pixel’s code optionally choose “Automatic Advanced Matching”. Do not copy the pixel’s code. We will not use it.

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Step 8. On the next page, click “Complete setup”

Step 9. On the next page, copy the pixel ID

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Step 10. Paste the ID it to TikTok’s integration module settings

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(Optional) Event tracking

After you have installed the pixel, you can optionally enable tracking events on your website in the next sections of the plugin.