Event parameters add context to events. For example, they can tell you whether the user was logged in while taking an action, what was the language of the page they visited, etc.
WP Full Picture let’s you add custom parameters to the events it tracks. However, in order to see them in GA’s reports, you need to register them in your Google Analytics dashboard as either custom dimensions or metrics.
What is the difference between custom dimensions and metrics
Custom dimensions describe something. They are usually text values, such as button text, form name, user type, product category, or content group. You use them to break down, filter, or group data.
Custom metrics measure something. They are numeric values, such as score, discount value, number of items, reading time, or custom revenue-like values. You use them when the value should be calculated, summed, averaged, minimized, or maximized.
Examples:
| Custom dimension | Metric | |
| Page language (“en”, “de”) | yes | no |
| Post publish date | yes | no |
| Time on page | no | yes |
| Product value | no | yes |
How to register event parameters in Google Analytics
Step 1. Open “Admin” section
Step 2. Choose “Custom definitions”
Step 3. Choose the type of the parameter > a custom dimension or a custom metric.
Step 4. Click “Create custom dimension/metric”
Step 5. Provide details on your custom parameter
- Dimension name can be any name you want
- Event parameter is the name you entered in WP FP
- For a custom dimension a scope is almost always “Event”. If it is different, WP Full Picture will tell you about it.
- For custom metrics, you need to make sure you get the units right.
