WP Full Picture update 9.4.0

WP Full Picture 9.4.0 will be released on 04-Nov-2025. It will mostly include improvements to the Pro version.

[New] [Pro] You can now add custom properties/parameters to custom events

custom events with parameters in ga

The properties can be of all types: texts, numbers, boolean values and even arrays and objects (when linked to existing js variable). You can find more information about it here.

[New] [Pro] Custom events in Hotjar

From this version on, on every major update we will add a custom events builder to one integration. This time we added it to Hotjar.

[Update] [Pro] Improvements to status based order tracking

This version (and 9.3.2, which did not get its own post) come with multiple improvements to status-based order tracking. The goal is simple – to track as many conversions as possible and have them accurately attributed to sources of conversions.

Other changes

  • [Fix] [Meta] When variable products are viewed, they are now correctly sent with content_type equal to product_group (works only when the user did not choose to track variable products as single products)
  • [Fix] [Pro] [GA] Triggering GA #2 pageview after user consent
  • [Other] Updated texts and in-app documentation
  • [Other] Advanced Triggers are renamed to Custom Triggers
  • [Other] Added Black Friday notifications
  • [Other] Added more reasonable timeouts to sending to remote servers