Meta Pixel

Integration for WordPress and WooCommerce

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With WP Full Picture you can easily install Meta Pixel, set up tracking custom data and start collecting it in compliance with privacy laws.

Track what is important to your business

WP Full Picture can provide you with all the data that you need to create custom audiences and track conversions in Facebook and Instagram. You can track user actions, WooCommerce events and WP data.

Tracking user actions and custom data

  • Improved click tracking
  • Improved form tracking
  • Improved scroll tracking
  • Improved download tracking
  • Popup tracking and element visibility tracking
  • Affiliate links tracking
  • Contact links tracking
  • WP data tracking (page types, categories, etc.)

Tracking user data

  • login status and role
  • browser language

WooCommerce tracking

  • Purchase
  • Checkout start
  • Product view
  • Addition to cart
  • Addition to wishlist

WP Full Picture also sends to Meta information on all products that took part in these events.

WP Full Picture Pro offers all tracking functions available in FREE, plus:

  • Build retargeting lists based on information specific to your business (with metadata tracking)
  • Ability to create even better retargeting lists with people on different stages of a purchase path / funnel with Advanced Triggers module
  • Use two Facebook advertising accounts on 1 website with a second Facebook Pixel tracking integration

Get more accurate data

Make better decisions with better data. WP Full Picture’s integration of Meta Pixel lets you collect more accurate data than with the default integration.

Prevent tracking you and your employees – no matter whether you are logged in or not.

All that is in FREE, plus:

  • Bypass ad blockers to get more precise conversion information with Conversion API (CAPI – server-side tracking)
  • Improve conversion attriution even more by ignoring traffic from payment gateways.
  • Uncover traffic from Android applications and widgets (standard Google Analytics miss-labells it as Direct traffic), e.g. Google Search Bar, Facebook, Pinterest, TikTok, etc.
  • Better conversion attribution by ignoring traffic from payment gateways.

Comply with privacy laws

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Cookie notice customization options

Meta Pixel integration works out-of-the-box with WP Full Picture’s cookie notice and other privacy modules – with no extra setup, no need to for cookie scanning and no limits.

Use a built-in cookie notice module to load Google Analytics according to privacy laws in your country.

Add to your privacy policy an always-up-to-date list of enabled tracking tools.

All that is in FREE, plus:

  • Advanced Matching (connected out-of-the-box to the cookie notice module – AM is run only when users agree to tracking their data in the notice).
  • Automatic cookie notice setup for all countries in the world

Display traffic reports in WP admin

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Show traffic and marketing reports right in your WP admin

Display marketing and analytics reports inside your WP admin panel. Simply create the reports with the data you need in Google Looker Studio, Databox or any other similar platform, paste their integration code in WP Full Picture and you are done!