This privacy policy applies to users of this website and the owner of this site. If you are looking for privacy policy for users of WP Full Picture plugin or other legal documents, please visit this page.
This document describes what personal data we collect, why we need it, how we collect it and what we do with it.
Personal Data Administrator
The administrator of the Personal Data is Krzysztof Planeta, 08015, Barcelona, Spain, registration number: ESY9743350N.
You can contact the Administrator via this contact form.
What personal data we collect
Our website collects user information through several means.
It uses several tools to analyze visitor behavior, measure performance, and improve communication with users. These tools are loaded only after you have given your consent through our consent management system powered by WP Full Picture.
It also collects infrmation that you provide in comment and contact forms.
1. Google Analytics
We use Google Analytics, a service provided by Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland), to analyze website usage and measure the effectiveness of our content and marketing activities.
Google Analytics collects data such as pages viewed, time spent on the site, browser type, and general geographic location (not precise). We also use Google Analytics data for marketing and advertising purposes, such as creating anonymous audiences for remarketing through Google Ads.
Data processing by Google may involve transfers to the United States. Google relies on the EU–U.S. Data Privacy Framework as well as Standard Contractual Clauses (SCCs) to ensure adequate data protection.
Lawful basis: Consent (Article 6(1)(a) GDPR).
Retention: Data is retained in aggregated form for up to 14 months.
More information: Google Privacy Policy.
2. Meta Pixel (Facebook Pixel)
We use the Meta Pixel, a tool provided by Meta Platforms Ireland Ltd. (4 Grand Canal Square, Dublin 2, Ireland), to measure the effectiveness of our Meta (Facebook and Instagram) advertising campaigns and to display personalized ads to visitors who have interacted with our website.
Meta may process data such as which pages you visited, actions taken on our site (e.g., clicking links), and your IP address. The data collected through this tool may be transferred to Meta’s servers in the United States.
Lawful basis: Consent (Article 6(1)(a) GDPR).
Retention: As determined by Meta, typically no longer than 90 days in personally identifiable form.
More information: Meta Privacy Policy.
3. Matomo (Self-Hosted)
We use Matomo, an open-source analytics platform hosted on our own EU-based server, to collect anonymous statistics about website traffic and user behavior.
Matomo helps us understand how users interact with our website and improve its performance and usability. No personally identifiable information is collected.
Lawful basis: Consent (Article 6(1)(a) GDPR).
Retention: Data is stored for up to 13 months on our secure server located within the European Union.
More information: Matomo Privacy Policy.
4. Microsoft Clarity
We use Microsoft Clarity, a service provided by Microsoft Corporation, to analyze how users interact with our website (for example, through heatmaps and session replays). Clarity collects anonymized data such as mouse movements, scrolling, and clicks, which helps us improve usability and user experience.
Data collected by Microsoft Clarity may be stored on servers outside the EU. Microsoft uses Standard Contractual Clauses (SCCs) to ensure appropriate protection of personal data during international transfers.
Lawful basis: Consent (Article 6(1)(a) GDPR).
More information: Microsoft Privacy Statement.
5. Brevo Chat (Sendinblue)
We use Brevo Chat, a service provided by Sendinblue SAS (55 Rue d’Amsterdam, 75008 Paris, France), to offer live chat support and manage customer communication.
When you use the chat, Brevo may collect your IP address, chat messages, and other information you voluntarily provide (e.g., your name or email address) to assist with your inquiry. The chat also allows us to manage customer relations through Brevo’s built-in CRM.
Data is processed and stored within the European Union. Brevo does not use chat data for its own marketing or profiling.
Lawful basis:
- Consent (Article 6(1)(a) GDPR) – for the use of the chat feature itself,
- Legitimate interest (Article 6(1)(f) GDPR) – for responding to customer requests and managing support communications.
More information: Brevo Privacy Policy.
6. Comment forms
When you leave a comment, we collect the data provided in the comment form, the visitor’s IP address and browser user agent string (to help spam detection).
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.
7. Contact forms
We store copies of messages sent via contact forms on the server located in the EU. The messages are stored in case there are problems with email delivery and are kept for up to 6 months.
8. WP Full Picture
Our website uses WP Full Picture (WP FP) to manage tracking tools, handle user consent, ensure that tracking tools work correctly and that cookies and analytics scripts are activated only after visitors give their permission.
WP Full Picture helps us:
- Display and manage the cookie consent banner,
- Record and respect visitors’ consent preferences, and
- Control which tracking tools are loaded based on those preferences.
WP Full Picture may use cookies and browser storage to:
- Remember your consent choices and privacy settings (necessary for the site to function correctly),
- Collect anonymous statistics about website usage (only if you consent), and
- Ensure that analytical and marketing tracking tools operate in line with your preferences.
For a detailed list of the specific cookies used, their duration, and purpose, please visit this page. You can change your cookie preferences – simply click the “cookie” icon in the corner of the screen.
9. ConsentsDB
We use an external service called ConsentsDB (at consentsdb.com) to securely store records of visitors’ consent preferences. This service helps us demonstrate compliance with data protection laws, including the General Data Protection Regulation (GDPR).
Purpose of Processing
ConsentsDB is used to keep verifiable records of:
- Visitors’ tracking and cookie consent decisions,
- The date, time, and version of the consent, and
- Proofs of consent in case they are needed for audits, investigations, user complaints, or legal proceedings related to privacy.
Data Collected
When you use our website and provide or withdraw consent, ConsentsDB collects:
- A unique, random identifier of the consent – also stored in a necessary cookie on this browser
- The date and time of your consent,
- The country in which the consent was provided (if it can be determined)
- A copy of privacy policy that you agreed to
- A copy of texts in the consent banner, that you interacted with
- A copy of privacy-related settings of tracking tools used on this website
Data Storage and Retention
Consent data is stored on secure servers located in France for the period of 24 months.
Lawful Basis
The processing of this information is necessary for compliance with our legal obligations under the GDPR (Article 6(1)(c)) and for our legitimate interest in demonstrating that valid consent was obtained (Article 6(1)(f)).
Data Sharing
ConsentsDB acts as a data processor on our behalf and processes data only under our instructions. It does not use the collected information for its own purposes.
ConsentsDB does not share personal data with other entities and processes it only for the purposes described in its Privacy Policy.
10. Embedded content from other websites
Pages on this site may include embedded content from YouTube which may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
If you agree to saving statistical and marketing cookies on this website, the embedded videos will be loaded in your browser. Otherwise, you will see a notification asking you to agree to the Google’s privacy policy.
11. User account page
User account page is run and maintained by Freemius, the reseller of WP Full Picture plugin.
Freemius, Inc, 4023 Kennett Pike, Wilmington, 19807, DE, USA.
For more information, read their privacy policy and terms of service.
What rights you have over your data
You have the rights granted under the GDPR, including the right to access, rectify, or erase your data, to restrict processing, and to lodge a complaint with the competent data protection authority.
If you have left comments on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
You can file requests related to your data by contacting us through this general.