WP Full Picture Pro vs Free

Get Pro to spend your marketing budget better

Free vs pro banner

Who is WP FP FREE for?

Choose WP Full Picture Free if you want to get traffic insights easily and without breaking privacy laws. WP FP Free lets you:

  • Easily install 16+ analytics and marketing tools
  • Comply with privacy regulations without confusing setup and compatibility issues
  • Easily track simple user actions, like form submissions, clicks in contact links, affiliate links and more.
  • Easily track WooCommerce actions – from clicks on “add to cart” button to the purchase
  • and more. See our “Features” section!

Who is WP FP PRO for?

Choose WP Full Picture Pro if you want to spend your marketing budgets better. WP FP Pro lets you:

  • Measure which traffic sources and ad campaigns bring the best traffic (with Visitor Scoring)
  • Check how many visitors behave like potential clients (with Visitor Scoring and Behavioral Tracking)
  • Create marketing campaigns targeted at users on different stages of readiness to purchase (with Visitor Scoring)
  • Accurately measure traffic numbers and conversions (with Meta Capi, Google Tag Gateway, Enhanced Conversions)
  • and more. See below!
Pro only

Track more data & conversions

Do not let ad blockers block your tracking tools.

WP Full Picture Pro comes with Google Tag Gateway, Meta CAPI and Google Measurement Protocol which help you avoid ad blockers and track more data.

meta capi settings

Settings for Meta Pixel with a field for entering conversion API token

Pro only

Get more accurate conversion and traffic source information

  • Better conversion tracking with Advanced Matching, Enhanced conversions and similar functions
  • Make Google Analytics and other tracking tools correctly recognize traffic from Android applications.
uncover real traffic sources
Pro only Unique feature

Measure complex behaviors with behavioral tracking

Do you want to check how many people behave like potential clients? No problem.

WP FP Pro lets you send custom events to your tracking tools when they behave in a specific way.

advanced triggers user interested in product

Tracking when people are interested in products

Pro only Unique feature

Learn where your best traffic comes from

Give visitors points for viewing products, engaging with content, and other important actions. Then, count these points in your tracking tools and see where your best traffic comes from.

Learn more
lead scoring levels in google analytics sources
Pro only

Status-based order tracking

Many stores track purchases on “Order confirmation” page. But many clients don’t view it. So instead, track orders when they get a specific status – easy!

(Available in Google Analytics and Meta Pixel)

status based order tracking woo module

Status-based Order Tracking settings in the WooCommerce Support module

Pro only Unique feature

Track data important to your business

Every website is different. Track data that is specific to your business with post, page and user metadata tracking.

custom metadata setup
Pro only

Records of consents

Keeping records of consents is required by GDPR. WP Full Picture lets you store your consents in 2 places. The free version lets you store them only in the cloud (paid service) while Pro users can also store them in their inboxes – with no extra costs.

v9 records of consents module

Options for choosing where to store records of consent

Download for Free
Check Pro pricing