Labelling pages helps in analysing groups of pages in analytics tools. For example, you can label some pages as “offers” and analyze them in your analytics tool as a group.
How to enable page labelling?
You can enable page labelling feature from the settings pages of tools that support tracking page types- for example, in Matomo.
1. Go to the “Event parameters” section and find “Track page types” setting
2. Click “related settings” icon to see the page labelling option.
How does it work?
After you enable page labelling, WP Full Picture will add a new section to your page edit screens. It will look like this:
Simply, enter labels that best describe the purpose of your pages. WP Full Picture will send them to your tracking tools as:
- page types – only the first page label you entered in the field will be used as a page type
- and as “taxonomy terms” – In this case, all labels will be tracked. Read example 2 below, to learn how it works.
Example 1
Let’s say you added page labels “Landing page” and “Black Friday deal 2025” to one of your pages that has no “built-in” role, like a “home page” or “blog page”.
When this page gets viewed, WP Full Picture will send to your tracking tools information that a page with a type of “landing page” was viewed and this page has taxonomy terms “landing page” and “Black Friday deal 2025”.
Example 2
Let’s say that you labelled your homepage with the same labels as above.
If this page gets viewed, WP Full Picture will send to your tracking tool information that a page with a type of “Home page” was viewed (because it is its primary role, and it cannot be changed) and that it has 2 terms “landing page” and “Black Friday deal 2025”.