Labelling pages helps in analysing groups of pages in analytics tools. For example, you can label some pages as “offers”, others as “funnels” or whatever labels fit them best and check what are the most and least performing pages among them.

How to label pages?

  1. Go to the “Shared tracking settings”
  2. In the “extra tracking functions” enable “Use page labels for tracking page types”
  3. After you enable page labelling, WP Full Picture will add a new section to your page edit screen where you will be able to add labels to pages. You can add many labels to a page.

How to track labels?

  1. Go to the settings of your tracking tool in WP Full Picture
  2. Find tracking “page types” and “terms” (not all tools can track them!)
  3. enable tracking

How it will work

WP Full Picture will send page labels to your tracking tools as:

  • page types – only the first page label you entered in the field will be used as a page type
  • as “taxonomy terms” – like post categories, tags or formats. In this case, all labels will be tracked.

Example 1

Let’s say you added page labels “Landing page” and “Black Friday deal 2025” to one of your pages that has no “built-in” role, like a “home page” or “blog page”.

When this page gets viewed, WP Full Picture will send to your tracking tools information that a page with a type of “landing page” was viewed and this page has taxonomy terms “landing page” and “Black Friday deal 2025”.

Example 2

Let’s say that you labelled your homepage with the same labels as above.

If this page gets viewed, WP Full Picture will send to your tracking tool information that a page with a type of “Home page” was viewed (because it is its primary role, and it cannot be changed) and that it has 2 terms “landing page” and “Black Friday deal 2025”.

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