For nearly two decades, Google Analytics has been the go-to tool for marketers and data analysts. But, as we get toward AI-powered search and privacy-first data collection, one question is quietly emerging: will there even be a Google Analytics 5?…
Have you ever needed to create “buy now” links to share on social media or email campaigns? Now, you don’t need a plugin for that. One of the most interesting features of the new WooCommerce 10.0 is the “shareable checkout”…
WordPress plugins like GTM4WP and its alternatives help developers not only install GTM but also track data and user actions that would be otherwise impossible to track only with GTM. However, GTM4WP it is not a perfect solution and not…
If you followed changes to the WP Full Picture plugin in 2024, you know that it was a very exciting year for us. A lot has changed, the product has matured and got many sought-after features. Of course, not all…
So, you want to analyse your traffic data? It’s going to be a tough cookie. Here are three reasons why your traffic data is wrong, and what you can do about it. 1. Your tracking tools track only half of…
If you want to get more people to agree to tracking on your website, you do not have to resort to dirty tricks. In this article I will tell you how you can do it, just by changing a few…
WooCommerce 8.5.1 has a new feature which shows store owners the last traffic source of a purchase. The first impression is positive. Data seems useful and it is shown in a simple way. However, there are two problems with it:…
Google Analytics and other powerful analytics tools offer you many ways to slice, dice and analyse your traffic. However, they don’t offer any easy way to answer one crucial question – which of my traffic sources should I invest in….
