TL;DR (“quick” verdict) Both tools have many similarities. Both have strong event and WooCommerce tracking features. Both offer solid GTM support and make tracking in sites and online stores compliant with privacy regulations. In practice, what usually decides is: Pick…
I started working on WP Full Picture over 6 years ago. For all this time I saw a lot of misinformation and false beliefs circulating over the internet concerning privacy regulations and requirements. Some of them benefit CMPs (Consent Management…
Most store owners use ads to target users who are either looking for their products/solutions or are ready to buy. These ads are the easiest to measure (you count new visits and conversions) and compare. At the same time, they…
Marketing platforms, like Meta, Google Ads, and others, offer powerful tools to help you understand which ads drive results. But to unlock their full potential, they often ask for something in return: user data, such as email addresses or physical…
The GDPR, or General Data Protection Regulation, is a set of privacy rules created by the European Union. However, even if your website is not based in the EU, GDPR might still apply to you. When you need a consent…
In short, NO. You do not have to list cookies, neither in your consent banner nor your privacy policy. What’s more, it is often technically impossible to do so. And we are not the only ones to say that. Here…
Disclaimer. This article was written by the author of WP Full Picture. If you feel I was unjust in this comparison or have omitted important facts, please let me know in the comments. As you know, WP Full Picture comes…
I also wrote an article comparing PRO versions of these plugins. Read it here. PixelYourSite is a WordPress plugin for installing analytics and marketing tools. It has been around for years. At first, it was a simple plugin for installing…
