How to use Lead Scoring to measure the quality of traffic sources in WordPress and WooCommerce
Google Analytics and other powerful analytics tools offer you many ways to slice, dice and analyse your traffic. However, they don’t offer any easy way to answer one crucial question – which of my traffic sources should I invest in.
And this is where lead scoring comes in.
What can I do with lead scoring?
With lead scoring, you can EASILY:
- see how many visitors interested in your offer come from different traffic sources and ad campaigns
- see how many of your current visitors are likely to convert in the future
- find the top-performing traffic sources and ad campaigns
- create powerful remarketing and lookalike lists for your ad campaigns
- better plan future investments
How does lead scoring work?
It is all very simple.
Every person that comes to your website takes some actions. They visit pages, scroll, click things, send forms, view popups, add products to cart, and many more.
With lead scoring, you can apply a point values to these actions (more points for actions that are more valuable to your business) and keep track of how many points people collect during their visit.
You can then see in your tracking tools, how many people collected how many points and where they came from. And that is it. Simple and easy.
From this moment, you will know e.g.:
- how many people interested in your products came from Google Search, from ads on Facebook or even from your email campaigns,
- how many people are likely to convert in the future.
- Plus, you will also be able to send them ads by building remarketing lists that contain only users on specific lead levels.
And all of this without using complex segmentations, custom reports or faulty and (incredibly imprecise) attribution models.
You don’t even need Google Analytics to see lead score events. Even a simple analytics tool like Plausible can handle it.
How to use lead scoring with Google Analytics and other tools?
You can use lead scoring with Google Analytics and other tracking tools (we support also Google Ads, GTM, Meta Pixel, Matomo and Plausible). Here is a simple tutorial how you can set it up.
