WP Full Picture Pro vs Free
With WP Full Picture Pro you can…
Get more accurate data
Use Advanced Matching, Enhanced conversions and other identification functions for increased tracking and conversion tracking accuracy in Google, Meta and other tracking tools.
You can also use a fix for Google Analytics (and some other tracking tools) which prevents it from correctly recognizing traffic from Android applications.
Learn where your best traffic comes from
Give visitors points for viewing products, engaging with content, and other important actions. Then, count these points in your tracking tools and see where your best traffic comes from.
Track user behavior
Do you want to check how many people are interested in your products? No problem.
Send events to your tracking tools when your visitors spend 15 seconds on a product page and scroll it at least to the middle of the page. Or set up any other conditions you like.
Tracking when people are interested in products
Avoid ad blockers
Ad blockers prevent tracking scripts from working.
WP Full Picture Pro comes with Google Tag Gateway, Meta CAPI and Google Measurement Protocol which let you avoid them and track more data.
Settings for Meta Pixel with a field for entering conversion API token
Track orders when they get specific status
Many stores track purchases on “Order confirmation” page. But many clients don’t view it. So instead, track orders when they get a specific status – easy!
(Available in Google Analytics and Meta Pixel)
Status-based Order Tracking settings in the WooCommerce Support module
Track data specific to your business
Every website is different. Track data that is specific to your business with post, page and user metadata tracking.
Store tracking consents… for free!
Keeping records of consents is required by GDPR. WP Full Picture lets you store your consents in 2 places. The free version lets you store them only in the cloud (paid service) while Pro users can also store them in their inboxes – with no extra costs.
Options for choosing where to store records of consent