WP Full Picture Pro vs Free

Which one will be better for you?

Who is WP FP FREE for?

Choose WP Full Picture Free if you want to get traffic insights easily and without breaking privacy laws.

Easily install 16+ analytics and marketing tools
Comply with privacy regulations without confusing setup and compatibility issues
Easily track simple user actions, like form submissions, clicks in contact links, affiliate links and more.
Easily track WooCommerce actions – from clicks on “add to cart” button to the purchase
and more. See our “Features” section!

Who is WP FP PRO for?

Choose Pro if you want to spend your marketing budget better and get other benefits.

Learn which traffic sources and ad campaigns bring the best traffic (with Visitor Scoring)
Check how many visitors behave like potential clients (with Visitor Scoring and Behavioral Tracking)
Create marketing campaigns targeted at users on different stages of readiness to purchase (with Visitor Scoring)
Accurately measure traffic numbers and conversions (with Meta Capi, Google Tag Gateway, Enhanced Conversions)
and more. See below!

Compare features side-by-side

Not all tracking functions are available with all tracking tools integrations. Please see the information on specific modules.

	Free	Pro
16 integrations with tracking and marketing tools
Google Tag Manager integrations
Custom Scripts module
Consent Banner
Google Consent Mode v2 and Microsoft UET Consent Mode
Iframe blocker
Blocker of 3rd party tracking scripts
Tracking clicks on page elements
Tracking clicks on email & phone links
Tracking clicks on affiliate links
Tracking form submissions
Tracking visibility of page elements
Tracking scroll depth
Tracking event parameters (page type, author, date, category, user role, etc.)
Tracking page labels
Tracking locations of broken links
Adding meta tags to head
Adding custom scripts
Tracking WooCommerce events (Purchases, checkouts, additions and removals from cart, product views, product list views)
Analytics dashboards (display in WP admin dashboards from Looker Studio, Databox and similar platforms)	with limits
Storing records of consent in the cloud (paid extra)
Storing records of consent in email
Server-side tracking
Status-based order tracking
Enhanced Conversions and equivalents
Google Tag Gateway
Link decoration
Cross-browser / device tracking
Tracking engagement time
Tracking JavaScript errors
Visitor scoring
Advanced triggers for tracking behaviours
Metadata tracking
Geolocation (allows loading consent banners and tracking tools in specific countries)
Fix for Google Analytics and some other tracking tools to get them to correctly recognize traffic from social media apps on Android

Pro only

Track more data & conversions

Do not let ad blockers block your tracking tools.

WP Full Picture Pro comes with Google Tag Gateway, Meta CAPI and Google Measurement Protocol which help you avoid ad blockers and track more data.

Settings for Meta Pixel with a field for entering conversion API token

Pro only

Get more accurate conversion and traffic source information

Better conversion tracking with Advanced Matching, Enhanced conversions and similar functions
Make Google Analytics and other tracking tools correctly recognize traffic from Android applications.

Pro only Unique feature

Measure complex behaviors with behavioral tracking

Do you want to check how many people behave like potential clients? No problem.

WP FP Pro lets you send custom events to your tracking tools when they behave in a specific way.

Tracking when people are interested in products

Pro only Unique feature

Learn where your best traffic comes from

Give visitors points for viewing products, engaging with content, and other important actions. Then, count these points in your tracking tools and see where your best traffic comes from.

Learn more

Pro only

Status-based order tracking

Many stores track purchases on “Order confirmation” page. But many clients don’t view it. So instead, track orders when they get a specific status – easy!

(Available in Google Analytics and Meta Pixel)

Status-based Order Tracking settings in the WooCommerce Support module

Pro only Unique feature

Track data important to your business

Every website is different. Track data that is specific to your business with post, page and user metadata tracking.

Pro only

Records of consents

Keeping records of consents is required by GDPR. WP Full Picture lets you store your consents in 2 places. The free version lets you store them only in the cloud (paid service) while Pro users can also store them in their inboxes – with no extra costs.

Options for choosing where to store records of consent

Pro only

Order tracking information

WP Full Picture Pro displays detailed order tracking information on “Edit Order” pages. Use it to see how an order was placed, which tracking consents your customers provided, and whether the order could have been tracked by your tracking tools.

Download for Free

Check Pro pricing