With Visitor Scoring, you can:
- give visitors points for taking actions that are important to your business
- and measure how many points were collected by those visitors.
This lets you:
- see which traffic sources are worth the money
- create powerful custom audiences that target visitors on different stages of your conversion path (that collected few or many points)
- see how many visitors are likely to make a purchase (collected many points)
- see how different user groups behave (when you send visitor scores to session recording tools).
And what can visitors get points for?
Sky is the limit. You can give them points for visiting product pages, actively searching for a product, signing up to a newsletter, and more.
How to set up visitor scoring
To set up visitor scoring, you need to:
Step 1. Use the the Custom Triggers module to set events that are important to your business.
Step 2. Give point values to these events
We recommend giving the events values from 1 to 9, where 9 is adding a product to cart or starting checkout. You can also set negative values if some events show that a person is not interested in purchase. See this example:
| Action | Points | Why |
|---|---|---|
| Visited homepage | +1 | First touch, minimal intent |
| Viewed any category page | +2 | Browsing, early exploration |
| Viewed a product page | +3 | Looking for a product that meets their needs |
| Showed interest in a product (scrolled 66%, viewed gallery, stayed 20+ sec.) | +6 | Considering a purchase of a specific product |
| Used product search | +3 | Actively looking for something |
| Viewed 3+ product pages in one session | +4 | Strong browsing intent |
| Added product to cart | +9 | High purchase intent |
| Started checkout | +9 | Very high intent |
| Signed up for newsletter | +4 | Willing to stay in touch |
| Visited “About Us” or “Reviews” page | +3 | Building trust |
| Visited “Return policy” page | -9 | Not a buyer |
| Visited “Careers” or “Investor Relations” | -5 | Not a buyer |
Step 3. (Optional in WP FP version 10+) Set how many points visitors have to collect to send this information to tracking tools
WP Full Picture does not send information about collected points to tracking tools, every time it happens. Instead, it sends it when specific numbers are reached.
By default (in WP FP 10+) it sends events when visitors collect 10, 20, 30, 40 and 50 points. You need to set it to these values yourself in WP FP 9 and lower.
4. Set custom events in your tracking tools
Find the “Custom events” sections in the settings of your tracking tools.
Set up sending events for all triggers “Reached Lead Score X” on the list.
And this is everything you need.