How to set up Lead Scoring

Lead scoring is a unique and powerful feature of WP Full Picture. It lets you measure the quality of your traffic and see how many visitors on your page are likely to make a purchase.

How lead scoring works

Lead scoring works in a very simple way.

People get points when they take important actions on your website, e.g. when they are interested in products or when they view category pages or add products to cart.

When they collect enough points to reach a specific lead level, then a special event is sent to your tracking tools. You can then view how many people reached specific lead levels in your traffic reports.

People who reach higher levels, spend more time on your site, like its content more and are more likely to convert.

You can also can compare lead levels with traffic sources and see which ones brought to you the highest quality traffic and people who are the most likely to convert.

How to set up lead scoring

To set up lead scoring, you need to:

1. Set events that are important to your business using the Advanced Triggers module. (learn how to set it up)

2. Give point values to these events

We recommend giving the events values from 1 to 5, where 5 is adding a product to cart or starting checkout. You can also set negative values if some events show that a person is not interested in purchase.

3. Set lead scoring levels

We suggest creating 4 to 5 levels, like 10, 20, 30, 40 and 50. It is best to keep the same point “distance” between levels and not make the distance lower than any point value of any event.

4. Set sending events in your tracking tools

Find the “Custom events and lead scoring” sections in the settings of your tracking tools.

Set up sending events for all triggers “Reached lead scoring level X” on the list.

Your final list should look something like this. of course, you can choose your own event names.

And that is all. Enjoy!