Some tracking tools let you send custom events with optional parameters. Let’s learn what type of parameters you can send. For the purpose of this article, we will take a look how they are set in Google Analytics, but you can set them in other tools in the same way. Parameter names and values Every…
Custom triggers were called “Advanced triggers” in WP FP 9.3 and earlier. You can use custom triggers to track when visitors take very specific actions in a specific context. Learn how to set up your own custom triggers. You can mix and match the provided examples and modify them as you please. The examples below…
With Visitor Scoring, you can: How does it work? It is simple. First, you need to define actions that typical clients take on your site before they make a purchase. This can be everything from viewing a product page to starting a checkout (more example are below). Then, you need to give visitors points for…
Custom triggers were called “Advanced triggers” in WP FP 9.3 and earlier. Custom triggers let you: How to set up custom triggers Setting up custom triggers is pretty straightforward. When you enable the “Custom triggers” module, you will be able to set up triggers in sections that look like the one below. A complete trigger…
