Consent modes communicate user privacy choices to tracking tools so they adjust their behavior accordingly. The most well known is Google Consent Mode, however there are many different ones, for example Microsoft UET Consent Mode.
What is the difference between basic and advanced consent mode
In simple words:
- basic consent mode does not load tracking script before users make a choice,
- advanced mode loads tracking scripts without consent but marks all tracked events with information about current status of user consents.
Since version 9.0 WP Full Picture uses only advanced Consent Modes, because when a website uses basic consent mode tracking services cannot automatically verify if their tools are installed on site. This confused plugin users which expected the plugin to properly install them.
Can I see statistics from unconsenting visitors?
Data that is collected from unconsenting visitors is incomplete, and needs to be modelled to look complete. This modelling is done by an AI that guesses how a visitor would behave on a website if they consented to tracking. However, in order to make better guesses, the AI needs a lot of data from consenting users.
In case of Google Analytics and Ads, reports you won’t see the data until you reach: