Meta Pixel (Facebook & Instagram) WooCommerce events
Full Picture automatically tracks WooCommerce events and data that is listed below and sends it to Meta.
Attention! At the moment, Full Picture’s support of WooCommerce Gutenberg blocks is limited. Full Picture does not track content and user activities that relate to the following Gutenberg blocks: cart, checkout, “all products” and “featured products”. Standard cart, checkout and other page elements added with blocks and shortcodes are tracked normally.
Purchase event
Tracked on “Thank you for your order” page the first time it is displayed. The same order with the same ID cannot be tracked more than once.
Data tracked with the event:
- content_ids
- currency
- value
Product view event
Tracks views of product detail page and quick view windows (on condition that they display a standard “add to cart” button and use a standard WooCommerce hook “woocommerce_after_add_to_cart_button”).
Data tracked with the event:
- content_ids
- currency
- content_category
- value
Add to cart event
Works on single, variable and grouped products, product teasers (like on product categories) and on quick view windows (on condition that they display a standard “add to cart” button and use a standard WooCommerce hook “woocommerce_after_add_to_cart_button”).
Attention! Variations can be tracked in 2 ways. Please see the WooCommerce Tracking page for more details.
Data tracked with the event:
- content_ids
- value
- currency
Checkout event
Tracks products in cart the first time checkout page was visited by the customers. Abandoning the checkout and then returning to it will not send an additional “checkout start” event.
Data tracked with the event:
- content_ids
- num_items
- value
- currency
Add to wishlist event
Works if wishlist button is added right after the “add to cart” button. Other placements have not been tested.
Attention! Requires additional setup on the WooCommerce Tracking page.
Data tracked with the event:
- content_ids
- num_items
- content_category
- currency