There are a lot of reasons to use Google Analytics, but there are just as many not to. Answer these few questions below and see what is the best option for you. It will take you just a few minutes. #1 Is it important for your site to comply with cookie law and GDPR (privacy … Read more
In one of my previous articles I talked about why Google Analytics is a bad choice for website owners and administrators in terms of data quality, usability and privacy. In this article I will give you some ideas of tools that can replace its most important function – traffic measurement. I will also briefly mention … Read more
This will be a short article but an important one. There are many things that can be said about Google Analytics 4. First things that come to most people’s minds are these: It’s free. It’s powerful – it is the most powerful free analytics tool you can get. It’s easy to install. It has easy … Read more