A simple trick to learn how much traffic you don’t see in your analytics reports

As you probably realize, ad-blockers prevent most tracking tools from loading or sending data. Depending on what kind of visitors come to your site, this alone can amount to even more than 50% of traffic. Traffic, that you don’t see. But that is not all. If your website has a GDPR-compliant cookie notice, then your…

A simple trick to learn the interests of your visitors (with almost any web analytics tool)

Wouldn’t it be great to know what interests your site visitors, what content they like, what features got them interested in your product, what content got them to sign up to your newsletters? There is! And it is really easy. Simply label each webpage on your site with tags that sum up what they are…