A simple trick to learn how much traffic you don’t see in your analytics reports
As you probably realize, ad-blockers prevent most tracking tools from loading or sending data. Depending on what kind of visitors come to your site, this alone can amount to even more than 50% of traffic. Traffic, that you don’t see.
But that is not all.
If your website has a GDPR-compliant cookie notice, then your visitors can also decline cookies (which stops tracking).
That is a problem in many ways. But I won’t dwell about them right now. Instead, I will tell you…
How to check how much traffic you are NOT tracking
You need 2 things:
- A contact form, a newsletter subscription form or an online store
- A tracking tool
And this is what you do:
- Set up your tracking tool to track visitors who submit a contact form on your site, subscribe to a newsletter or make a purchase
- Wait until you get at least 50 form submissions or purchases
- Check how many of those submissions or purchases were tracked by your tracking tool. The percentage you get will tell you how much traffic your tracking tools can’t see.
