WP Full Picture can track many types of events:
- Standard (simple) events, like clicks, form submissions or views
- Custom events – advanced, multi-condition events that you define yourself, e.g. when a user from a google ad campaign fills in a form on the landing page.
- Engagement tracking events – when visitors reach a specific engagement level with the site, during a session
Every type of events is configured slightly differently. Here I explain how to track clicks – simple events.
How to track clicks and other simple events
To track clicks:
1. Click “Add/Edit button”
2. Fill in the data of elements you want to track
3. Save settings
4. Click buttons on the event list
5. Fill in the rest of the fields
Tip. Element names
If you want to track multiple buttons or menu items with one selector, e.g. “.button”, then you can add [name] to the field with event name. It will be replaced with the content of the button / link. This will help you distinguish clicks on different buttons in your analytics tools.
Why clicks on some elements are not tracked and what to do about it
The main reasons why some clicks are not tracked are:
1. The tracking script has not loaded
This happens when site visitors use ad blockers or when script errors occur on page.
Unfortunately, you cannot do anything about the first one.
You can track script errors with Google Analytics integration. WP Full Picture has a function to track JS errors.
2. The clickable element has a JavaScript function attached to it, which contains “stopPropagation()” function.
Please ask your developer to check if the clicked element has this function attached to it and remove it. Unfortunately, finding it may be very problematic, especially if your site uses a lot of 3rd party extensions which add their own scripts.
3. The URL part that you provided in the WP Full Picture’s settings field is incorrect.
Please see section “Choosing a URL part” above.
4. The click event ID is incorrect (for tools that require event registration).
Please make sure that you registered the event properly.
5. The tracking script didn’t have enough time to send an event before the redirect.
This can when tracking clicks on links. To fix it please enable “Delay page redirect after clicking links” option in the “General Settings” page > “Default tracking settings” section.