How is engagement time calculated and when to use it

WP Full Picture’s counts how long visitors are actively browsing your website.

The time is sent to the compatible tracking tool (like Google Analytics or Meta Pixel) every time the user pauses browsing the page, goes to a different page or closes the browser.

When a user stops scrolling or moving a mouse, a 15-second countdown starts. If during this time the user doesn’t move the mouse or scroll the window, the timer is paused. It resumes counting the time when the user makes an action.

Engagement time is best used to:

  • see how engaged is the traffic of landing pages
  • create remarketing lists with very engaged users
  • use time count to create advanced triggers