What is engagement time in WP Full Picture • WP Full Picture

WP Full Picture’s counts how long visitors are actively browsing pages in your website (scrolling, moving mouse).

The measured values are accessible in the fpdata object in the front-end of your website and can be tracked with Google Analytics and Meta Pixel.

fpdata activity timer tracking in GA — Engagement time tracking in GA

How the times are calculated

The timer starts when the page loads and is stopped when a visitor:

goes to a different page,
closes the browser
or 15 seconds after they stop interacting with the page.

The timer resumes counting when the user goes back to browsing the page and resets when the user moves to a different page.

If you have a single-site website, then you can enable the option to reset the timer when users click anchor links.

fpdata activity timer tracking for single page sites

How to use it

Engagement time is best used to:

see how engaged is the traffic of landing pages
create remarketing lists with very engaged users
use time count to create advanced triggers