How to get Tracking ID of Google Analytics Universal Analytics

After Google introduced Google Analytics 4, getting Tracking ID of Google Analytics is a bit trickier.

If your site has never been tracked with GA Universal Analytic

Here’s a nice video showing what you should do:

If your site has been previously tracked with GA Universal Analytics

If there is a chance that your site might have been tracked by GA, than you need to check:

1. if it is stilll being tracked
2. if it has an existing “Property” in Google Analytics with historical data

Depending on that, you may proceed in different directions.

If it is still tracked, than contact the marketing agency that set up for you that tracking.

If it no longer tracks your site you can either create a new GA Universal Analytics property (recommended) or use the tracking ID you already have.