WooCommerce Tracking

WooCommerce Tracking module tracks users’ actions on WooCommerce stores and sends them to all compatible tracking tools, e.g. Google Analytics or Meta Pixel.

What WooCommerce events and data are tracked?

WooCommerce tracking module can track actions in classic WooCommerce elements, Gutenberg blocks and WooCommerce elements used by Block themes. The module tracks:

• purchases
• checkouts
• adding products to cart
• removing products from cart
• adding products to a wishlist
• viewing product details pages
• viewing product lists (categories, similar products, often bought together, etc.)

The module also tracks products that take part in the events. For example, when a visitor adds a product to cart, WooCommerce Tracking module will track this event and get the information on what specific product was added.

Compatibility

WooCommerce Tracking module is compatible with the following tracking modules:

• Google Analytics
• Meta Pixel
• Crazy Egg
• Hotjar
• Inspectlet
• Linkedin Insight Tag
• Microsoft Advertising
• Microsoft Clarity
• Pinterest Ads
• Plausible Analytics
• TikTok Pixel
• X Ads (previously Twitter Ads)
• and Google Tag Manager

Please read the descriptions of these modules to learn what WooCommerce events they can process (not all tracking tools can process information about every tracked action).