Custom Scripts

for WordPress and WooCommerce

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This integration lets you install tracking tools on WordPress websites and WooCommerce stores. You can improve the quality of the data collected by these tools and provide them with custom data.

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When to use it

This module is best to be used for installing tools tracking tools that are not available with ready-to-use integrations in WP Full Picture.

Update the tools with custom data

WP Full Picture lets you easily add data to your tracking tools without hours of coding.

You can send to the dataLayer information about:

  • user role
  • user login status
  • browser language
  • page language
  • page title
  • page ID
  • page and archive number
  • taxonomy terms (category, tag, etc.)
  • number of search results
  • author display names

All that is in FREE, plus:

  • User geolocation country and region
  • Information whether the visitor uses an ad blocker
  • custom post meta data

Get better quality data

Tools installed with the Custom Scripts module can collect better quality data.

Every tools installed with this module follows the trackig exclusion rules you set. This means that it does not track you or any of your your employees – no matter whether you are logged in or not – and also any users who have roles that are excluded from tracking (e.g. administrators, editors, store managers, etc.).

All that is in FREE, plus:

  • Up to 20% more accurate tracking of traffic sources by uncovering traffic from Android applications (usually miss-labelled as Direct traffic).
  • Better conversion attribution by ignoring traffic from payment gateways.
  • Easier analysis of social media traffic by combining similar domains referring social media traffic, e.g.,,, etc.

Comply with privacy laws

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Cookie notice customization options

WP Full Picture comes with its own, intelligent cookie notice and several other privacy tools. They work out-of-the-box with tools installed with the Custom Scripts module making sure that your site tracks visitors in compliance with privacy laws.

You can use a built-in cookie notice module to track visitors according to privacy laws in your country (with no extra setup).

All that is in FREE, plus an automatic cookie notice setup for all countries in the world.

Display traffic reports in WP admin

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Show traffic and marketing reports right in your WP admin

Display marketing and analytics reports from your tools inside your WP admin panel. Simply create the dashboards with the data you need in Google Looker Studio, Databox or any other similar platform, paste their integration code in WP Full Picture and you are done!