How WP Full Picture’s privacy tools compare to CookieBot – a feature-by-feature comparison

As you know, WP Full Picture comes with a built-in consent banner and other consent management solutions. This was done to make privacy setup as easy as possible. The downside, however, is that you can’t use other consent management platforms( like CookieBot, CookieYes, Complianz) instead of it.

This may have you wonder, “Am I missing something?”.

Let me answer this question, by comparing it with CookieBot, one of the most popular consent platforms on the market.

Blocking tracking scripts

Both, WP FP and CookieBot block scripts of tracking tools until visitors give their consent to tracking.

Every tracking tool that you install with WP Full Picture is blocked automatically. To block tools installed with other plugins, you have to tell WP FP what scripts to block.

Blocking iframes is also supported.

In CookieBot, the situation is… complicated.

For the purpose of this article, I registered a free trial of CookieBot, which informed me that automatic script blocking is only available during the trial and in the paid plans.

The free plan requires manual changes in the scripts that load tracking tools.

However, when reading information from the pricing page of CookieBot, I got the impression that the automatic blocking is also available in the free version. The only difference is that the free version requires manual scans.

And speaking of scanning…

Since CookieBot is a cloud solution, it has to scan your website to learn what tracking tool it uses. The number of scans, their frequency and the number of scanned pages is limited by the plan you choose.

Additionally, since there are millions of different cookies, CookieBot needs to have them constantly updated and categorized. However, new cookies appear all the time, and so, it often finds new cookies that you have to categorize yourself (which is usually impossible without inspecting code of tracking tools).

Compliance with privacy regulations

Both, WP Full Picture and CookieBot’s consent banners can be set up to comply with any privacy regulation.

Free versions don’t come with geolocation, so its users need to choose how the banner will work in all countries.

In WP FP you have a choice of three modes of work – opt-in, opt-out and “only inform”. The opt-in is required by GDPR and is accepted in all countries.

In CookieBot you have the same choice, but instead of information about how the banner will work, you get information about what laws it will comply with, e.g. GDPR, CPRA, etc. The result is the same, since by choosing a compliance type, you change the mode of work – just like in the WP Full Picture.

Both premium versions come with geolocation, which changes how the banner works in different countries.

Consent modes

Both WP Full Picture and CookieBot come with full Google Consent Mode and Microsoft UET Consent Mode support.

TCF Framework and Google certification

TCF IAB Framework is a technical standard that allows site owners display personalized ads on their own websites (contrary to displaying ads on other sites and search engines).

It is also required by Google to become a certified partner of Google Adsense.

WP Full Picture currently does not use this framework because our customers do not need it. At the time of writing this text we have no plans in implementing it.

CookieBot lets you use it on its premium plan.

Cross domain consent sharing

Cross-domain consent sharing (CDSS) is useful when your website is divided into multiple subdomains. For example, when your main site is example.com and store is at store.example.com.

The way it works is simple.

When your visitors agree to tracking on one domain, they don’t have to do it again on another one within the same group.

CookieBot has this feature in its “Premium Small” plan, however I have decided not to implement it in WP Full Picture due to the risk of breaking privacy rules (voluntarily or not).

I chose it, because there is no technical way for WP Full Picture to make sure that all domains covered by CDSS use the same tracking tools, have the same tracking settings and privacy policies. And only in such cases, visitors’ choices can be applied to all sites in a group.

I do not know if CookieBot has a way of checking it.

Records of consent

CookieBot lets you store consents for 12 months in a cloud database. This is available in the free version and paid plans, however only the paid ones give you an analytics dashboard with consents statistics.

WP Full Picture lets you store proofs of visitors consents in two places:

1. In a cloud database (with statistics) – paid extra, from $10 for 36500 consents
2. In your email account (statistics coming at the beginning of 2026) – with no extra costs, but requires premium plugin version

What is saved in a proof of consent

Choices that website visitors make in the consent banner should be:

• freely given
• based on sufficient information
• and respected by the tracking tools installed on the site

According to my understanding, the data collected by CookieBot does not cover all of these requirements.

In its documentation, we read that CookieBot saves:

• an anonymized IP address,
• the date and time of consent,
• the user’s browser agent (user agent),
• the URL of the page where consent was given,
• an anonymous and encrypted Consent ID,
• and the consent state itself, which indicates the user’s choices for different cookie categories.

However, this does not cover all the requirements. That is why, WP Full Picture’s proofs of consent also include:

• all the texts of the consent banner – this proves that the wording on the buttons and descriptions were clear and correct,
• configuration of the consent banner – this proves that no crucial buttons or sections were hidden from the user,
• the privacy-related settings of installed tracking tools – this proves that they were set up to respect visitors’ choices,
• the copy of the privacy policy text from the moment of consent – this proves that visitors were given enough information to make an informative choice.

Styling banner

Both solutions let you style consent banners, however only WP Full Picture gives you all styling options even in the free versions.

Supported languages

WP Full Picture’s consent banner has texts in English and Polish, but you can translate them using simple form fields to any language. It also works with multilingual plugins like WPML and Polylang. All these options are available in the Free version.

CookieBot comes with its own banner translations and has an automatic translation option, but in the free version you can choose only one language.

Unique functions

WP Full Picture comes with “GDPR setup info” page with… GDPR setup instructions. In the future versions, I am planning to expand it with instructions for more regulations, like CPRA or VCDPA.

CookieBot supports Global Privacy Control which simplifies opting out from tracking for users from some states in the USA. I will add it to WP Full Picture in one of future updates.

Pricing and limits

And finally, let’s talk about pricing.

Both, WP FP and CB are available in free and premium versions, however, the free offering from CookieBot is very limited.

CookieBot limits the number of scans you can make, page numbers that are scanned and how many user sessions are protected with the banner. It also limits the ways you can personalize your consent banner

On the other hand, you can use the consent banner and consent management tools from WP Full Picture without limits, even in the free version. Plus, we cannot forget, that WP Full Picture is also an advanced tool to install and set up tracking tools on WordPress websites and WooCommerce stores.

Summary

So, how does WP Full Picture stand against CookieBot? Is it a good alternative?

Let’s summarize all that we’ve found out.