How to enable Enhanced Conversions for the existing Google Ads conversion actions

Follow this interactive guide to see how to enable Enhanced Conversions for the existing Google Ads conversion actions.

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After you do this, your conversions will be sent to Google Ads with the user data that was available at the moment of the conversion.

If user data was not available at the time of conversion, then no enhanced ecommerce data will be sent. This can happen, for example, when a user is not logged in or the tracked action is not a purchase.

Google Ads Enhanced Conversions Data
Google Tag Assistant – preview of the user data sent with the conversion actions