Advanced Triggers with Visitor Scoring
Only in WP Full Picture PRO
Advanced triggers and visitor scoring lets you:
- Track single and multi-conditional events, e.g. when someone visits 5 product pages in one session
- Check which traffic sources and ad campaigns bring you the best (and worst) traffic
- Prepare ad campaigns targeted at users on different stages of a purchase path
What are advanced triggers for?
Advanced triggers can be used to track behaviours more complex than just “click a button”. For example, you can track when visitors are interested in a specific product (they are engaged with one product for a long time) or in your offer (visit 5 product pages in one session).
You can later use this information to, e.g. prepare targeted ads for them.
What is visitor scoring for?
With visitor scoring, you can give your site visitors points for taking specific actions. Then, WP FP will count these points, and send to your tracking tools events, when they reach certain values, e.g. 10, 20, 30, etc.
This way, you will see in your tracking tools:
- how many visitors got how many points (i.e. are less or more interested in your offer)
- which traffic sources bring you the best and the worst traffic
Plus, just like with advanced triggers, you can also use this information, to build targetted ad campaigns.
Supported tools
At the moment, the Advanced Triggers and Visitor Scoring module is compatible with the following tracking tools: