Google Tag Manager
Integration for WordPress and WooCommerce
This integration lets you install and set up Google Tag Manager on WordPress websites and WooCommerce stores. You can easily install GTM container and send to the dataLayer information on user actions, WooComemerc events, visitor scores and event properties.
Server-side GTM support (with Stape.io)
Since version 10.1, WP Full Picture can work together with Stape’s WordPress plugin and:
- push to the dataLayer tracking consents at the right moment
- improve its WooCommerce tracking
- push to it more events
Event tracking
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Tracking outbound links |
Free |
Pro |
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Tracking clicks on page elements |
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Tracking clicks on email & phone links |
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Tracking clicks on affiliate links |
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Tracking file downloads |
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Tracking form submissions |
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Tracking visibility of page elements |
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Tracking scroll depth |
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Tracking AJAX-triggered URL changes |
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Tracking anchor clicks |
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Tracking event parameters (page type, author, date, category, user role, etc.) |
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Tracking 404 pages |
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Tracking WooCommerce events (Purchases, checkouts, additions and removals from cart, product views, product list views) |
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Tracking visitor scores |
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Tracking complex behaviours |
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Fix for traffic source recognition from Android apps |
Tracking post, page and user data
WP Full Picture sends to the datalayer basic and custom information on post, page and user data.
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Free |
Pro |
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Page title |
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Page language |
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Page type |
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Page labels |
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Page / Archive number |
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Post terms (categories, tags and custom taxonomies) |
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Searched terms |
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Number of search results |
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Author display names |
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Author IDs |
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User role |
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User’s browser language |
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Metadata of posts, pages, products, terms and users |
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User country and region |
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User engagement time |
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Logged-in user ID |
Tracking WooCommerce events and data
Our plugin automatically tracks and sends to the datalayer information on WooCommerce events with the associated data
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Free |
Pro |
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Purchas events |
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Checkout events |
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Add to cart events |
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Remove from cart events |
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Add to wishlist events |
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Product view events |
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Product list view events |
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Event parameters (associated products, products ids, titles, prices, taxes) |
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Enhanced conversion data (exact user info) (name, surname, email, address – as standard text and encrypted) |
* We work on new features and updates all the time so this list may not be up-to-date. Please let us know if you find outdated information.